Companies using Instagram to promote their products, services and offers now have an even greater opportunity to market their wares to a super targeted audience. With the backing of Facebook, Instagram has recently launched its advertising platform that integrates with Facebook’s incredible targeting capabilities and businesses are getting full advantage. Businesses know that users are watching their news give food to.
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As a result, Instagrammers are 2 . 5 times more likely to click on newsfeed advertisements than ads on any other social networking platform. So running Instagram advertisements for your business open up a world associated with opportunity.
Mobile advertising has overtaken newspaper advertising for the first time in history and large and small businesses alike are achieving measurable results with twitter advertising. Instagram advertising has already generated more than half a billion in revenue and it is projected to double within a season, which is proof that many business owners are usually putting their money where their particular mouth is.
More importantly Instagram’s advertisement platform is easy to use, it’s fun and bubbling over with passionate plus enthusiastic users. It has excellent metrics and is still affordable for small businesses. If you are already advertising your item with social media ads or trying to build your list then integrating Instagram ads into your marketing mix is essential.
Here are five tips to consider just before running an ad on Instagram to grow your business brand reach, engage your followers, or attract your own target audience to your offer.
1 . Have the basics right. Make sure to fill out your business profile and bio on your business Instagram account. Make sure to use a clear, crisp version of your company logo as your profile picture.
2 . Tell customers WHY you are on Instagram. Since this is your business account, keep it business, not personal. Help users identify with your brand and just make sure not to end up being too salesey.
3. Start with a plan. Strategize your Instagram (and all your social media) promotions by preparing them out. Create a calendar for implementation that leads to your goal. Lacking a plan is the main reason why companies fail on social media, so do this before you start posting randomly or spending money on traffic!
4. Don’t let your hashtags be your voice. Instead, bring your business voice to your hashtags. Customize hashtags for branding purposes and for everyday posting, keep them relevant and searchable. It’s great to use hashtags, just make sure to not lose control and generate too many in one post : deliver quality over quantity.
five. Upgrade your look. Images are every thing on Instagram so make sure your images and video look GREAT. Savvy Instagram users want to see “beautiful” or study “funny” or relate to something significant. Use apps and other image/video tools to upgrade the look and experience of everything you post on Instagram.