Property leads are as good as gold to a real estate professional – literally. The real estate leads you follow up with today are usually your clients tomorrow and your salary a month from now. Much of your time as a real estate professional is invested generating real estate leads and transforming those leads to clients. The advent of the Internet and its emergence into primary stream culture brought a new device to real estate agents in the late 90s: online lead generation services.
Nowadays, the majority of people looking to buy or sell a home or do anything real estate wise are going to the internet first. Years ago, people can have ready to buy or sell, and then walk into a local Realty office and get themselves a genuine estate agents. Now, they can start investigating real estate anywhere from 3 months to five years before they actually make a move! That means real estate professionals need to come up with new ways to catch these types of real estate leads early, so they possess time to work them and turn them into clients. There are two major ways to do that now: purchasing a lead generation service and paying for real estate potential clients and creating your own website along with contact pages to generate your own real-estate leads.
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Which way is better? Honestly, if you’re not doing both, you’re not being as successful as you might be. Any real estate professional who wants to be considered a top producer NEEDS their own personal website with homeowner information, contact forms, a blog, etc . That way real estate leads can FIND you on the web.
On the other end, the majority of top producers out there not only have their own website, but they also subscribe to a number of lead generation service, such as HouseValues or GetMyHomesValue. Companies such as these sell real-estate leads to agents either at a monthly subscription price, or having the real estate agent pay per lead. These services set up websites offering homeowners free home value information in exchange for their contact information. Basically, a property owner goes and fills out a simple form about themselves, their contact details and their home and submits it to the company’s website. The company subsequently, gives this “lead” to whichever real estate professional they have subscribed for the reason that lead’s area and it is up to the agent themselves to work up the value and follow-up with these real estate leads.
Each lead generation company does things a bit differently: for instance, GetMyHomesValue offers distinctive leads – where the lead can be given to one and only one agent in the area, whereas other companies out there will sell the same real estate leads to several different agents. HouseValues has extensive e-mail spill campaigns and scripts to make follow-up a bit easier for agents, whilst GetMyHomesValue has their staff make an effort to contact the leads several times for your agent and then leaves the rest of the followup to the individual agent.
The critique most of these lead generation companies receive has to do with what actually constitutes real estate network marketing leads. Because these “leads” are filling out details online, they can often give fake information to avoid being contacted. This then makes it harder for the agents to follow up with the leads.
The particular successful agent, however , does not give up with confronted with real estate leads that give a property address and e-mail deal with, but a bad name and amount. A great agent will exhaust most options of follow up before scrapping ANY lead, such as using open public directories like the White Pages on the internet, tax records of the property, reverse look-ups, etc . They will e-mail the lead on a weekly basis as well as stop by the property listed in order to find out who actually submitted the prospect.
What happens when the owners of the real estate claim they did not request their home value information, nor are they seeking to sell? The no-so-hot agent will be angry at the waste of their time plus blame the lead generation company for selling bogus real estate leads. The HOT agent will introduce themselves anyhow, offer their services in any way they can and hand out a business card, then lead the home content in the understanding that although they may not have gotten to the bottom of the lead, they do just add another prospect for their pipeline of real estate leads.
On the internet lead generation tools are a HUGE asset to real estate professionals – whenever used correctly. To be successful with real-estate leads gathered online, you’ve got to be ready to work hard and long. You may not convert the lead for 6 months, a year, even two years, but as long as you’re working your real estate leads plus keeping your name in their mind, you’ve got a leg up on the competition.