Like a B2B marketer, you should know that having a LinkedIn profile is vital to your internet marketing success.
You may have a profile page already set up with your picture, skills, plus work experience… but you’re wondering, “Now what? ”
If you’re trying to figure out how to make LinkedIn work for you as far as generating leads and seeing an actual RETURN ON INVESTMENT, here are three basic tips on how to effectively market yourself on the #1 system for business professionals.
Go on a connect spree. Search the names of everyone you personally know in the B2B industry, plus ones that you don’t understand. When it comes to connecting with brand new people, what I personally do is pick the friend option when it asks, How can you know this person? I’ll after that leave a little note that says, “Hey _________ (fill in the blank), I am in the B2B industry and I would love to join your network. – Lauren Francis” Sometimes I’ll re-word it, depending on who I’m wanting to connect with, but it’s always something short and sweet. The key is to give off a personal warm welcome rather than posting that generic message that LinkedIn automatically provides in the note container. More than likely, your fellow professionals may have no problem accepting your connection demands. After they have accepting, it’s great to send a quick direct message saying thanks to them for the connection, which is among the best ways to begin the ever-important relationship building process.
Keep your news give food to active. LinkedIn has a news give food to, similar to Twitter’s, where you can send organization updates and post various kinds of content. Have a new blog post, video, infographic, or white paper to talk about? Your updates will show up on the profile page, as well as on the LinkedIn homepage with updates from your connections. Try to share content on a routine foundation. Sporadic and inconsistent updates can provide off the impression that you’re not committed to building your LinkedIn presence, which hurts your branding perception. Also, spend a little time liking, commenting, plus sharing content from those inside your network. It’s the give-and-take rule associated with social media. Stay focused on pushing the own content, but also lend a friendly voice or word of encouragement to someone else’s.
Join lots of groups in your niche. LinkedIn groups can be where the magic happens. They’re usually filled up with thousands, if not tens of thousands, of various other B2B professionals who come together to share expert knowledge, ask questions, give advice, and conduct industry surveys. The most famous B2B groups are filled towards the brim with daily discussions for you as a marketer to chime in on. This is how you can really make the branding effects you desire on LinkedIn. By consistently posting well-written articles and asking thought-provoking questions, you can rise as an authoritative tone of voice and go-to expert, thus rendering your company’s brand among the best echelon in the B2B world.
With this perceived value, you can take your LinkedIn marketing efforts and turn it right into a sales funnel back to your primary website. Your branding and networking should generate leads and turn into more site traffic. And from there, only effective web copy can perform the job of turning that potential customer into a buyer. Make sure that your LinkedIn strategy is solid enough to find out that process all the way through.