Getting a good blog writer for your company blog is easy if you understand the qualities you need to look for in a blog author. There are several important aspects to consider. Your ideal blog writer should have:
* A suitable writing style for your business blog
* An understanding of your business
* A willingness to make modifications
* A knowledge of SEO writing techniques
Does the blog writer have a suitable writing design?
Most experienced blog writers can easily adapt their style and sculpt to meet your requirements — most, but not just about all. It’s quite acceptable to ask your prospective blog writer to organize a sample blog posting. If you do this, specify the tone and design that you prefer so the writer noesn’t need to guess! Most blogs use a friendly, personal style but if your business blog relates to the medical or even legal profession you may prefer a lot more formal tone. If your blog is written for a teenage audience, you will want a blog writer who can speak to them in their own lingo!
Does the blog writer understand your product or service?
You may be lucky enough to find a blog writer with some knowledge of your trade or even industry. Blog writers come from a number of backgrounds. You’ll find writers with experience through cattle farming to legal exercise. Whilst it can be beneficial if a blog writer has experience related to your company, don’t place too much emphasis on this aspect — many blog writers are well educated with a range of existence experience. If they don’t know much regarding your business they are usually prepared to research and learn — doing so will make it simpler for them to write regularly for you weblog.
Will the blog writer be happy to make changes?
Experienced writers are very used to editing their work and can usually be happy to make any reasonable changes to their postings. Unskilled writers sometimes take offence whenever asked to make changes, interpreting it as criticism of their writing. They have to grow out of it. Your knowledge of your business will be greater than theirs, and it’s likely you will want them to alter some of their postings. A writer may post an item containing a statement or viewpoint you simply don’t want on your blog plus they should be happy to edit it upon request. When asking your blog author to alter postings, keep in mind that no other person will choose exactly the words you will choose. Allow your writer to utilize their own words, so long as the articles are professional and reads well. Requesting constant minor changes will aggravate an experienced writer. If you are constantly overseeing the blog postings and frequently asking the writer to substitute one phrase for another, you probably have time to create your own postings and should probably think about doing so!
Will you blog writer create regular posts?
Reliability is likely to be important if you don’t have time to make your own blogposts and you don’t have much time to monitor your blog. It’s almost impossible to know whether one is reliable or not until they begin working for you however , take note of how promptly your prospective blog writer submits any samples you ask for plus responds to any questions you have.
Really does the writer have SEO creating experience?
An experienced blogger usually understands how to research and select good keywords for your blog.
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If you do not understand SEO, then this will be the most important skill to consider in a blog writer. If you know an author personally you may be tempted to arrange so they can write your business blog however , if they do not understand SEO writing, you may find that your blog does not bring the right visitors to your website.
There are two ways to work with the blog writer. You can ask them to prepare postings on a Word document and send it to you so you can create changes and post the items your self. Alternatively, you can allow the writer to have direct access to your business blog to allow them to upload the postings as soon as these are written. If you know how to upload your personal items, it’s always wise to maintain control of the postings until you are pleased with the writer’s work. When you are assured enough to pass the responsibility of posting items to them, you will know you have found a good blog writer!