Because Blockbuster tries to catch up with it’s primary competition, Netflix. It is making it even easier to rent movies online.
Within 2004, Blockbuster started offering customers its own service for online movie rentals. Before that, to lease movies online could only be achieved through Netflix who was doing a lot better than bricks and mortar type leasing stores.
For example , Hollywood Video, which was once considered a leader in the industry, has noticed it’s business go down since on the internet movie rentals came along.
Lucky regarding Blockbuster, they were able to adapt to the particular changing landscape of the online movie rental business fast enough to stay in business.
What does Blockbuster offer how the others don’t? Today, it’s Netflix that has to do some catching up to Blockbuster. Blockbuster customers can lease on Blu-Ray at no extra cost. Netflix charges extra for this benefit.
The other major advantage Blockbuster offers over Netflix is its brick-and-mortar stores. While traditional retail outlets appeared at first to be an old-fashioned handicap for people looking for movies to rent, today Blockbuster markets their shops as an added perk that Netflix doesn’t have.
And it’s true: with 7, 000 stores in 21 countries, Blockbuster makes it easy to return movies locally.
So if a customer feels like renting a movie for the weekend but doesn’t want to venture out to the store, they can rent online from Blockbuster, then drop it by the store on their way to work on Monday morning.
Blockbuster also offers one more benefit over Netflix: online game rentals. Netflix offers its customers only movies and television shows, plus although it has a wide variety of these, it still doesn’t offer video games.
Blockbuster’s inventory has long included video gaming, so it was a natural choice to include game rentals when Blockbuster started offering online movie rentals.
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To rent 1, 2 or 3 movies at one time costs the same. The fixed month-to-month charges are $8. 99, $13. 99 and $16. 99.
Do these benefits make Blockbuster a better choice than Netflix? That is determined by your perspective. If you’re a Blu-ray owner, then yes, it’s better to rent movies online from Blockbuster.
If you’re a gamer, then indeed, it’s better to rent movies online from Blockbuster.
If all you’re looking for a good selection of movies and don’t brain mailing DVDs back to Netflix, then the two services are basically equivalent.