In a recent survey done by the Pew Research Center found that 65% of ALL U.S. adults now use social networking sites. This is a surge of 61% from the previous year.
Why is your business still on the fence about using social media?
That was the question that I asked myself because those folks coming on line hit the sweet spot of what an ideal customer looks like in your niche or business. The majority of the growth came from those over 30 years old. Even folks who have been indifferent to the internet in general are coming on board as 33% of those over 65 use and participate in social networking. (That’s a 20 percent increase from the year before!)
In internet marketing, you go where your traffic is!
If you are a marketer, whether it is bricks and mortar or the internet, you always wanted to go where the masses were huddled. Not so long ago, that meant you would go to radio, TV or newspapers. The approach there was that you shot your message out in shotgun fashion and hope it hit enough interested parties that would like your product or service.
Now with the internet (and especially Facebook) you can really hone in on your likely customer. If one of your customer personas is women who live within 25 miles of Orlando, are married and the household income is $50,000 or more, that is all your message is going to hit.
Define your ideal customer and go after it!
So, the idea here is to know your customer persona or personas.
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What is a persona? Take a moment and define what/who make up your ideal customer for your product or service. This is very enlightening because if you take the time to do this, you are going to be so much farther ahead of your competition!
Give that persona a name and start selling to it!
You have heard the term “soccer moms” right? Well, car manufacturers understood who their ideal customer was for their mini-vans. They then tried to sell into that market, listened to their feedback and honed their message until it resonated perfectly with that persona.
So, whether you choose a generic term or use a name like I do with a product that I sell on another site “Nate Newbie”, I refer to them and market to that persona.
Your takeaway from this article…
Upfront, if you aren’t using social media for your business, you are only hurting yourself, because your customers AND your competition is doing so!
If you are using social media with your marketing, are you giving it enough (and the right) effort?
Know and understand your customer by determining what the idea one is. Give it a name and sell to it
Are you interested in how to use social media in your business? Don’t know where to start or which sites you should be using for your business?